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I recently read a PDF circulated by Howie Schwartz, Internet Marketing Guru, and came across some fascinating information regarding Google and Bing.  Search engines tend to focus on some key aspects of search to make it faster, more effective, and an overall better experience for users.  Considering this, Howie and his team did some studies comparing current Google, Google Caffeine (Google’s amped up version) and Bing.  The results were staggering.

What do Search Engines Focus On?

As stated before search engines tend to focus attention on certain usability aspects to determine how to proceed with future search engines.  These have almost always been determined by Google but Microsoft and Bing have been attempting to rewrite these.  Let’s see how they measure up.

Search Engines Focus

There are four main areas that search engines tend to focus on listed below:

• Speed – How fast results are returned
• Accuracy -  How accurate are the results compared with search terms
• Relevance – How relevant results are in terms of news, new goings-on, etc.
• Comprehensiveness – Do you get a good amount of accurate, relevant, information or just a smattering of it?

Google, Bing, Yahoo!…Who do I choose?

According to Howie’s results Google originally returned more results in less time than Bing and Google Caffeine returned almost twice as many as Google original in less time.  And Google’s results were much more on target for relevance than Bing on both ends.

Based on this information I decided to dig a little deeper and see who else was researching this topic.  Mashable.com found nearly the same results as Howie did…and the same was found across the web.  I have not bothered with my own tests because I trust the resources I use and saw no point in repeating what has already been proven…just good scientific process.

So Will Microsoft Kill Yahoo! and Make Google Official King?

All of this on top of Microsoft’s recent dealings with Yahoo! have made many an individual skeptical as to where to turn for search.  Some still argue that Bing is better…but much of it relates to image search and honestly how many of us do major image searching?

With Bing’s poor results on search times compared with results returned and their relevancy, it seems almost a given that acquiring Yahoo! will simply kill the only search engine that give Google any real competition.

So Google will remain my search engine of choice and I will continue my SEO efforts accordingly.  It may be the wrong course of action but based on my research if you are doing anything different, your site and your clients sites will suffer greatly in the end.

Autonomy Interwoven aims to change that.  Powered by IDOL (Intelligent Data Operating Layer), AI has launched a new Social Media Analysis program.  Barb Mosher at CMSWire.com calls it “meaning based analytics…to understand and leverage the conversations happening in social networks.”

Social Media Analysis Features

According to the folks at Autonomy Interwoven, their new Social Media Analysis provides:

• Out-of-the-box social media functionality
• Monitoring for all forms of user generated content
• The Ability to Identifiy emerging trends from online conversations
• The Ability target content based on social media analysis

Although not the first or only social media analytics service, Autonomy Interwoven provides what appears to be a powerful analytics solution for social media.  Check it out here.

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A backlink is simply another site linking back to your site in some fashion…not usually in the form of comment links.  A quality backlink is one that comes from another niche related site that contains keywords and information about your topics.

Not all quality backlinks are hard to pick up though.  And who better to get a link from than Google.

Recently, Daniel Scocco of Daily Blog Tips posted an article on how to get backlinks using Google Profiles.  This is a fantastic way to get a quick link.  But there is another way to get a quality backlink from Google.

If you are running a business and are in need of good backlinks, submit your business on Google’s local business center.  It will provide information about your company online as well as a good backlink to your site.

Social networking is on the rise around the globe.

Much of this seems to be related to the disparate nature of social networking. People have to find you on Twitter, Facebook, Ning, MySpace and numerous others and then you have to find them to interact.

Today a new face enters the ring to tackle the time consumption and disparate nature of social networking. In the blue corner we have GizaPage. GizaPage (still in beta) aims at being a social network organizer.

According to folks at GizaPage, “GizaPage provides a secure and centralized way to share profiles while more deeply engaging online with others by exploring their profiles and identifying additional social networks they have in common.”

Features and Profiles on GizaPage

One of the overwhelmingly important features of GizaPage is your personal profile page that allows you to show all your social accounts side-by-side for the public to enjoy. The feature will be nice for the average user who is active on social accounts but also for job hunting purposes. Many marketing and freelance resumes include social account information to show various abilities and now it can all be done in one place.

More GizaPage Features

• Security – Set accessibility levels to control what is seen by whom.
• Connect – Connect with friends and build a network directly on GizaPage.
• More Friends – Upload email lists of contacts as well as social site contacts.
• Compare – Compare friends profiles side-by-side as well as your own.
• Cohesiveness – View all your social accounts side-by-side so you can easily create a cohesive brand look across them all.

The features and usability are pretty basic to understand. You create an account and a personal URL for your public GizaPage, import contacts from your social sites individually, pin your social accounts to your GizaPage and start letting people know about it.

Pinning is basically connecting to your various social accounts so that they can be viewed and interacted with on your page. There are over 40 social sites that you can add including the following:

• Facebook
• Twitter
• Digg
• Magnolia
• Furl
• Flickr
• FriendFeed
• Last.fm
• LinkedIn
• And many more

All of this provides businesses and individuals the ability to create a real persona across the board on their social networking sites. And that persona can be viewed in its entirety on one nicely laid out, tabbed web page.